2024 is a milestone year in the international development process of Hengshui Kaiyue Brake Pad Co., Ltd., marking a strategic breakthrough. Standing at a critical juncture of upgrading the global automotive parts industry landscape, the company has officially launched its independent international brand NEFLIBATA, presenting a new brand image in the international market, marking a new stage of high-quality development for the enterprise from traditional "product going global" to brand going global, and opening a new chapter in global operation.
As a professional manufacturer with 20 years of experience in the field of braking, Hengshui Kaiyue has always been based on technological innovation and quality control. Its products have passed multiple international authoritative certifications and are exported to many countries in Europe and Asia. The birth of the NEFLIBATA brand is an important measure for the company to integrate the advantages of research and development, production, and service throughout the entire chain, and create a global independent IP. The brand takes safety, stability, efficiency, and environmental protection as its core values, focuses on the global braking needs of passenger and commercial vehicles, and provides high adaptability and durability braking solutions for overseas customers, further enhancing the recognition and competitiveness of "Made in China" in the international braking market.
In the same year, in response to the "the Belt and Road" initiative and to strengthen the resilience of the global supply chain, the company officially set up its first overseas warehouse in Kazakhstan. As a key hub of the Silk Road Economic Belt, Kazakhstan has significant geographical advantages. After the completion of its overseas warehouses, it can efficiently radiate to the core markets of the five Central Asian countries and Eastern Europe, significantly shorten the order response and logistics delivery cycle, and solve the pain points of slow logistics timeliness and difficult after-sales response in cross-border trade.
Relying on the localized warehousing and distribution system of overseas warehouses, Hengshui Kaiyue has achieved direct connection services from "factory to user", significantly improving order fulfillment efficiency and reducing customers' comprehensive procurement costs. This layout is not only the key location of the company's global service network, but also the integration of practical actions into the "the Belt and Road" economic and trade cooperation, injecting new impetus into the connectivity of the regional automobile industry.
From setting sail with independent brands to operating overseas warehouses, the two strategic initiatives are working together to build a new global pattern of "brand leadership+supply chain support". In the future, Hengshui Kaiyue will use NEFLIBATA as the carrier and Kazakhstan overseas warehouse as the fulcrum, continuously cultivate the international market, optimize the product matrix and service system, empower global partners with more reliable brake products and convenient localized services, and strive to become an internationally renowned Chinese brake brand, promoting the Chinese automotive parts industry to move towards the high-end of the global value chain.